How streaming video is changing what everybody thinks of TV.

Stability, Reliability, Scalability: this is the mantra for streaming, and video distributors or content owners need to pay special attention to how the consumer behaviours are changing.

CenturyLink surveyed thousands of European consumers to understand what they see as the "Changing the nature of TV". This whitepaper highlights key findings from this unique survey.

Learn about The 3 different types of TV viewing persona, how specialist new entrants are making their mark, and what the key recommendations are for traditional broadcasters and OTT providers.

So, what is "TV" at the present? And what are the three 'TV 2.0 profiles'?

Download report here and find out
The "Changing the nature of TV" Report is based upon the survey responses of over 6,000 European consumers from a wide demographic range.

Download the whitepaper